Communication

Advertising planning

All of the major channels of communication will be used such as specialised magazines, professional portals, DEMs and newsletters, social networks, conventions, road shows, newspapers and radio in addition to collaboration with Tecniche Nuove Group and magazines such as Arketipo, Area, CIL Costruire in Laterizio, Imprese Edili, Commercio Edile, Macchine Edili, Serramenti e Design, Il giornale del Serra-mento, Porte e Finestre, Commercio Idrotermosanitario, RCI, GT, ZeroSotto-Zerro, Luce&Design, L’impianto Elettrico, Elettro, Sicurezza, Watt Elettrofor-niture, Ristrutturare la Casa e Ambiente e Sicurezza.

Ask for Information

Numbers of SAIE:

  • 37 Advertising pages in newspapers
  • 138 Radio adverts
  • 54 Sent newsletters
  • 96 Advertising pages in technical magazines
  • 50 DEMs on thematic portals
  • 114 Posts on social networks
  • 55 Mentions in newspapers and magazines and agencies and radio
  • 39 Reviews in specialised Italian and foreign, national and international magazines
  • 230.000 Professionals reached through information newsletters
  • 1.273.843 Pages visited on the website 2016 edition +22%
  • 276.947 Visits to the site 2016 edition+17%

Ask for Information

The exhibition: the figures of 2016

51.335
Square meters
400
Exhibiting companies
3
Thematic paths

The Promotion

The Guide maps

Followers social